The first native iOS design tool built for creating mobile products.

Design, prototype, and collaborate directly from your phone.

Experience your design as you create it, while taking full advantage of native iOS features to bring your product to life.
A better way to design mobile products.
Unlike traditional design tools that require you to context switch and simulate the mobile experience, Play is the first tool to make contextual design for mobile possible. ‍No more proxies, simulations or syncing to mirror apps. With Play, you can design, iterate and experiment with your product as you create it. 
Powerful native iOS features—
in the palm of your hand.
Play gives you access to powerful, native iOS features — live maps, input text fields, camera & AR, pickers and steppers — that simply aren’t possible in other design tools. Play in the sandbox that Apple created to bring your product to life.
"It’s really smart and it’s really performant. I’ve been really impressed with how well done it is…it’s genius man."
Marshall Bock
Design Systems Lead, Youtube & Co-host of Design Details
"Play makes creating new components and iterating on them fast, and surprisingly engaging. I'm able to spin up new ideas faster and actually get a feel for the interactions, all in one go. It's completely changed how I approach product design."
Chip Truex
UX Design Manager, H&R Block
“Experiencing the design while developing in context of the medium is mind blowing! Play gets a lot of things right with an intuitive UI and seamless approach to building products.”
Jeff Jean-Baptiste
Design Systems, AdventHealth
Sophisticated interactions made easy.
From micro-interactions to more complex gestures like panning, dragging, and advanced scroll triggers, Play let's you approach the visual and interactive paradigms of design simultaneously. Why simulate functionality when you can make the real thing?
Go from idea to working product in minutes.
Create, iterate and experiment—fast.

Design from scratch, import from Figma, or use the Play Library and Page Layouts to get your project started quickly.

However you get started, Play gives you the ability to get something "in your hands" quickly so you can experiment and iterate on your initial concepts.

Create with Play

Quickly Build & Test Ideas
Play Library · 02:00
Create Powerful Prototypes
Interactions · 00:31
Import Components from Figma
Figma Import · 01:00
Download Play & register for access.
We're still putting on the finishing touches, but you can get access to Play with an invite either directly from us, or from a friend who has access! Download Play in the App Store today!